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Layrite - Super Hold Pomade
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Two Southern California brands coming together, the match couldn’t have...
Layrite Deluxe Pomade line of hair and shave products were designed by Donnie Hawley, the owner Hawleywoods barbershop chain. Layrite's pomades are water based and come in a variety of strengths and shine levels.
In 1999, the founders of Layrite proudly opened the doors of their first Classic Barber Shop and Shaving Parlor. The rockabilly shop was built to emanate a relaxed and comfortable atmosphere of a real man’s sanctuary; stepping into our shop in Costa Mesa, California, feels like you’ve just time-warped yourself back into the 40s.
The majority of customers who sat themselves down in our vintage chairs came in with a greasy head of hair, often creating for a difficult cut. After all, grease is not easy to wash out, and these heads would set the stage for a less than ideal haircut.
The greasy dilemmas that we faced daily inspired us to begin experimenting with different kinds of pomade. We chose our favorite feature of each one we worked with, and we used all of these elements to create our own formula: a pomade that easily washed out with just water! After months of research and experimentation, Layrite Deluxe Pomade was introduced in 2001.
The original water-soluble pomade was immediately demanded by our barbershop customers. Every product that Layrite has created from then on has been produced with the customers’ feedback in mind. As a result, Layrite has become an American Fine Men’s Grooming Product company with a main focus on providing a “modernly classic” grooming product line.
Today, Layrite resides in Orange County, California. All products are tested and approved by barbers in order to provide Layrite customers with only the finest pomades and grooming products.
So, now that you know the story of how Layrite was born, you can experience for yourself the deluxe pomade that holds like wax and washes out like gel. Create the perfect style everytime.
Layrite Cement is a high hold, water-based styling clay that delivers a clean, matte finish that will last all day. Use this intense clay as it grips and binds individual hairs together to thicken and shape, creating dry, messy textured looks or volume with extreme fullness and definition
Layrite Natural Matte Cream HOLDS HAIR WITHOUT FEELING LIKE IT'S THERE A lightweight, water-based shaping cream that adds texture with flexible, all-day hold for a range of styles from easy and laid-back to more defined.